CEO & FOUNDER

Maria has over a decade of fundraising experience. She is a sought-after speaker on issues related to innovative stewardship, building relationships, and Community-Centric Fundraising. She has spoken at AFP ICON and Congress, for Imagine Canada, APRA, Xlerate, MNA, and more. She has been published nationally, and was a finalist for the national 2022 Charity Village Best Individual Fundraiser Award. Maria also hosts The Small Nonprofit podcast and sits on the Board of Living Wage Canada.

CONSULTANT

Esther is a a fundraiser, storyteller, and advocate. She works to mobilize resources to communities and challenge and dismantle systems of power in the nonprofit sector to ground its practices towards equity and justice. She is dedicated to advancing the mission of equity in the nonprofit sector. She is a Community-Centric Fundraising (CCF) Global Council member and Interim Board Member of Association of Fundraising Professionals Greater Toronto Chapter.

CONSULTANT

Caitlin is a Certified Fund Raising Executive with over a decade of experience across large nonprofits in the UK and grassroots charities in Canada. She is known for building authentic, values-driven donor relationships and developing sustainable systems that deepen the donor experience. A published writer with a post-graduate diploma in Professional Communications, Caitlin also serves as vice-chair of the board at New Westminster Family Place in British Columbia.

VIRTUAL ASSITANT

Ellana is a dedicated professional with a diverse background in education and communication. With experience as an ESL tutor, she excels in developing customized lesson plans that effectively enhance students' English language skills. Additionally, in her role as an appointment setter, she demonstrates expertise in data analysis, lead management, and the utilization of automation tools to execute effective outreach campaigns. She is currently a second-year nursing student while also working as a virtual assistant, where she showcases strong organizational and communication skills. She effectively balances her academic pursuits with extracurricular activities, including tennis, singing, and dancing. Beyond her professional and academic commitments, Ellana enjoys exploring new coffee shops, spending quality time with her dog, and binge-watching Netflix. She is deeply committed to personal growth and aspires to make a positive impact in all her endeavors.

VIRTUAL ASSISTANT

Ysabel is a marketing professional with over 10+ years of experience in graphic design, video editing, website design, and marketing. She also has a background in project management, training development and facilitation, data analysis, operations management, and process improvement. She earned her Bachelor’s degree in Industrial Engineering from the University of the Philippines where she also made her very first publication. She earned several certificates from training such as leadership and SQL. Outside work, Ysabel also enjoys traveling, exploring the pristine islands of the Philippines, and freediving. She also loves learning and experiencing the cultures of other places and tasting local delicacies.