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Hunting vs. farming — what’s the better fundraising strategy?
Caitlin McBride Caitlin McBride

Hunting vs. farming — what’s the better fundraising strategy?

In fundraising, there’s a debate around whether a “hunting” style or a “farming” style is best. Some people argue that fundraising should be all about hunters—go-getters who can secure big gifts fast. Others insist it’s all about farmers—the relationship builders who prioritize long-term sustainability. So, which is the better strategy?

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