Asking for unrestricted funds with Aimee Lindenberger

FundraisingOperationsGovernanceCultureEthics
Written By Maria

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Today we'll tackle a common challenge faced by small nonprofits – obtaining unrestricted funds. It's no secret that while many organizations excel at securing grants and program funding, the quest for those vital, unrestricted annual operating funds can be an uphill battle. In this episode, we’re joined by Aimee Lindenberger, the founder of Refocused Fundraising, an expert in fundraising communications, key messages, annual appeals, and legacy giving. Listen in as we discuss the importance of unrestricted funds and how to effectively communicate their value to your supporters.

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Highlights:

  • The importance of unrestricted funds for small nonprofits

  • How to shift from program-based fundraising to vision-based asks

  • Tips for tapping into your organization's unique values and personality

  • The benefits of humanizing your fundraising appeals and communications

  • Strategies for balancing specific asks with broader, unrestricted funding goals

Connect with Aimee:

Maria

Maria leads the Further Together team. Maria came to Canada as a refugee at an early age. After being assisted by many charities, Maria devoted herself to working in non-profit.

Maria has over a decade of fundraising experience. She is a sought-after speaker on issues related to innovative stewardship, building relationships, and Community-Centric Fundraising. She has spoken at AFP ICON and Congress, for Imagine Canada, APRA, Xlerate, MNA, and more. She has been published nationally, and was a finalist for the national 2022 Charity Village Best Individual Fundraiser Award. Maria also hosts The Small Nonprofit podcast and sits on the Board of Living Wage Canada.

https://www.linkedin.com/in/mariario/
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