Corporate Fundraising Building Blocks with Heather Nelson

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We hear all the time about corporate fundraising as an ~easy~ solution to all of our funding needs and we see a lot of organizations not do it quite right. Not sure how exactly to get started? We are joined this week by Heather Nelson, an incredible thought leader in the corporate fundraising space, who shares guidelines for creating that valuable partnership with corporations and businesses.

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💡 In this episode, you’re going to learn:

  • How to have the right conversation with the right person at the company or business

  • How to build a successful corporate fundraising program

  • Advice on building and maintaining your relationship throughout the year

  • What your opportunities are in big or small businesses

  • The strategies you need to help turn employee engagement into financial support

  • Common pitfalls and how to avoid them

Through exploring the relationship nature and the bottom line of corporations, Heather deep dives into what you can do to ensure that your partnership is one that is sustainable and lasts.  That win-win partnership starts with a conversation. Get prepared by checking out a special page filled with amazing resources like a template agenda, a flow chart of the terminology you need to use and understand, and sample questions you can ask!

Have a question that didn’t get answered in the episode? Need a cheerleader to help motivate you? Feel free to email Heather directly at heather@bridgeraise.com. We also love her partnership plan which you can find on her website [bridgeraise.com] along with more valuable resources!

Thank you so much for tuning in! Let us know what your thoughts are and what you’ve learned by 

  • Connecting with us on LinkedIn [https://www.linkedin.com/in/mariario/]

Or by leaving a comment below!

Huge thank you to Heather Nelson for guiding us through building a successful corporate fundraising relationship! We hope you join us in the next episode!

 
Maria

Maria leads the Further Together team. Maria came to Canada as a refugee at an early age. After being assisted by many charities, Maria devoted herself to working in non-profit.

Maria has over a decade of fundraising experience. She is a sought-after speaker on issues related to innovative stewardship, building relationships, and Community-Centric Fundraising. She has spoken at AFP ICON and Congress, for Imagine Canada, APRA, Xlerate, MNA, and more. She has been published nationally, and was a finalist for the national 2022 Charity Village Best Individual Fundraiser Award. Maria also hosts The Small Nonprofit podcast and sits on the Board of Living Wage Canada.

https://www.linkedin.com/in/mariario/
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