How Nonprofit Fundraising Can Drive Real Change: Insights from Huda Al-Saedy

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Fundraising isn’t just about securing donations—it’s about embedding justice, equity, diversity, inclusion, and reconciliation into every aspect of the process. In this episode of The Small Nonprofit Podcast, Maria sits down with Huda Al-Saedy, Director of Philanthropy at Ecojustice, to explore how nonprofits can align their fundraising practices with their core values.  

From redefining policies to centering Indigenous voices, Huda shares how Ecojustice has built authentic donor relationships, empowered its team, and addressed systemic inequities. Whether you’re a nonprofit leader or a fundraiser looking to create meaningful change, this conversation will help you rethink how you approach philanthropy with an equity-driven mindset.

How Nonprofit Fundraising Can Drive Real Change: Insights from Huda Al-Saedy 

Nonprofit SEO Made Simple – The Highlights:

  • Learn how Ecojustice attracts and retains diverse staff through inclusive hiring practices and equitable workplace policies. 

  • Discover how to have honest conversations with donors about Indigenous reconciliation and systemic inequities. 

  • How Ecojustice positions donors as partners and highlights Indigenous and marginalized communities as leaders in environmental justice. 

  • Ecojustice’s approach to sharing resources, supporting smaller organizations, and promoting equitable funding. 

  • Why they introduced a land back policy and how it’s reshaping their approach to accepting gifts of land. 

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor retention, productivity & tools, and donor engagement strategies that work! We're here to eliminate nonprofit burnout and boost your donations!

About Huda Al-Saedy:

Huda is a purposeful environmentalist, non-profit leader, and fundraiser. With justice serving as her core value and a profound passion for driving change, her nonprofit career began 20 years ago where she fervently campaigned to eradicate child poverty in the UK. It was here that she first witnessed the stark reality: marginalized communities, shackled by socioeconomic disparity, are disproportionately impacted by poor air and water quality. Venturing further, she then worked in the Middle East supporting refugees displaced by wars driven by the global obsession with oil and gas, witnessing firsthand the intricate web of ecological devastation it spins across continents. 

Actionable Tips for Nonprofits to Improve SEO:

  1. Evaluate your policies: Assess your gift acceptance and fundraising policies to ensure they align with equity and reconciliation principles. 

  2. Educate and empower your team: Provide training on inclusive philanthropy and equip staff to navigate challenging conversations with donors. 

  3. Center the right voices: Partner with indigenous and marginalized communities to guide your fundraising efforts and ensure authentic representation. 

  4. Create a supportive network: Use your resources and influence to support smaller organizations and marginalized communities through collaborative fundraising and grantmaking. 

  5. Commit to continuous learning: Recognize that creating an inclusive philanthropic model is an ongoing journey. Seek feedback and adapt as you grow.

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P.S. Join us next week as we dive into the gender divide in nonprofit leadership — why it persists, how it impacts organizations, and what we can do to create more equitable leadership opportunities. 

Maria

Maria leads the Further Together team. Maria came to Canada as a refugee at an early age. After being assisted by many charities, Maria devoted herself to working in non-profit.

Maria has over a decade of fundraising experience. She is a sought-after speaker on issues related to innovative stewardship, building relationships, and Community-Centric Fundraising. She has spoken at AFP ICON and Congress, for Imagine Canada, APRA, Xlerate, MNA, and more. She has been published nationally, and was a finalist for the national 2022 Charity Village Best Individual Fundraiser Award. Maria also hosts The Small Nonprofit podcast and sits on the Board of Living Wage Canada.

https://www.linkedin.com/in/mariario/
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