Leveraging LinkedIn with Dee Boswell-Buck
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LinkedIn is known for being a professional social media platform that can help you find a job and make stronger connections with individuals in your industry. However, it’s also a great place for nonprofits to make new connections or do prospect research, or find people who can help or volunteer.
In today’s podcast, Dee Boswell-Buck, Digital Marketing strategist and consultant of Boswell-Buck Creative, will talk about how nonprofits can leverage LinkedIn to advance their mission and grow visibility online.
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Myths that Dee wants us to walk away from:
LinkedIn is only good for job seekers. LinkedIn is also a great way to build a business, share your content, connect with individuals who are aligned with your organization, start a conversation and move those conversations off of the profile.
You can’t create meaningful connections on LinkedIn. If you are looking to build your online network, LinkedIn is a great place to start. In building meaningful connections, you have to be genuine with your message and engage intentionally with your audience.
Dee’s thoughts around leveraging LinkedIn
Optimize Your Profile. Choose a great image for your profile picture. Include some important keywords about what you do in your banner or headline. In the summary section, highlight keywords about how you help, what your skills are, or other relevant services you offer.
Build genuine connections. With LinkedIn, you can make connections with individuals within your industry or who share similar interests. You can engage with them by learning more about them before you send personalized or intentional messages.
Be active and consistent, Dee suggests sharing content in your profile at least four times a week, by sharing relevant posts, and spending time to engage with your connections.
Favorite Quotes from Today’s Episode
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“We get onto LinkedIn and we compare it with other platforms. Like I'm getting followers on Instagram. I'm getting followers on Twitter. Nobody's following me on LinkedIn, but LinkedIn is not about followers. It's about like making connections and yes, there are uh, different things that you could do with your platform. You could turn your LinkedIn profile to like switch on the creator mode button, and then that way more people are seeing what it is that you share. But at the end of the day, when you're on LinkedIn, yes, you are to share content, but, you know, keep in mind that it's a great way to build the business, to connect with more individuals, for your nonprofit and to when I say making connections, not just hitting that connect button, but actually making connections, getting those conversations and moving those conversations off of the profile.”
“There's no set of rules, but you want to spend time on LinkedIn where you're actually engaging with those who you have connected with, or, you know, when you're surfing through engaging with posts that you like, because when you are engaging on content of others, and even if you're not connected with them, then that opens it up for others to connect with you. ”
Resources from this Episode
