Older audience? Find the next generation of donors with Emily Taylor

FundraisingOperationsGovernanceCultureEthics
Written By Maria

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As donors get older, it's essential for nonprofits to find new, younger donors to keep their organizations running. In this episode of The Small Nonprofit, I talk to Emily Taylor, the founder of Teeny Big, where she helps nonprofit leaders create clear, defined paths to build engagement with people so they can achieve their goals faster. Emily talks about the challenge of engaging younger donors and her insights on how to understand and connect with them.

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Highlights:

  • How can nonprofits better engage with younger donors?

  • How strategic listening can help connect your organization with new audiences or deepen connections with existing ones.

  • How can we recognize and overcome unconscious biases to make better strategic decisions?

Connect with Emily

  • LinkedIn: https://www.linkedin.com/in/emily-taylor-teenybig/

  • Free worksheet on biases: https://mailchi.mp/teenybig/beyondbias

Maria

Maria leads the Further Together team. Maria came to Canada as a refugee at an early age. After being assisted by many charities, Maria devoted herself to working in non-profit.

Maria has over a decade of fundraising experience. She is a sought-after speaker on issues related to innovative stewardship, building relationships, and Community-Centric Fundraising. She has spoken at AFP ICON and Congress, for Imagine Canada, APRA, Xlerate, MNA, and more. She has been published nationally, and was a finalist for the national 2022 Charity Village Best Individual Fundraiser Award. Maria also hosts The Small Nonprofit podcast and sits on the Board of Living Wage Canada.

https://www.linkedin.com/in/mariario/
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