Sometimes due to lack of resources, it can be hard for small organizations to refocus on impact. What have you found working with organizations that are some of the challenges that you help them overcome?

The first challenge that I think is absolutely pivotal is the challenge of mindset. Do you as a leader in a sector, a leader within your organization, a leader within a community, do you see yourself as a shaper? Or do you see yourself as a taker?

Let me start by saying today we're going to be talking about direct appeal fundraising and specifically design because design is a really important piece of what we're sending out so can you start by talking about why design is important and what impact it can have if done right versus not right?

Everyone always talks about needing a case for support. And sometimes they confuse it with a pitch deck. And oftentimes, they'll write one without really understanding how to do it well. So today, we're going to pull back the curtain and show people how to do well.

I think there's a lot of kind of inertia around these things. And I've been there myself, it just feels overwhelming. Is it really necessary? Is it really urgent? For small nonprofits, it can feel like it's just another thing to do.

HireNext is a tool that we've designed to help employers get to the best young talent Canada has to offer. As many as 30% of employers struggle to fill their entry level roles. And if they're not struggling to fill them, then they're working hard to keep great talent in the organization.

So today we're talking about introverts. Let's define what it means to be introverted.

Introverts are people who get their energy from time alone. Some people will equate introversion with shyness or social anxiety but those two things while they sometimes might overlap, are very distinct from one another.