Boosting conversions with SEO & funnels with Matt Diamante
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In this episode of The Small Nonprofit Podcast, Maria chats with Matt Diamante, founder of Hey Tony, a digital marketing agency specializing in SEO, social media, and online advertising. They dive into practical ways nonprofits can improve their digital presence, implement effective marketing funnels, rank higher in search results, and increase conversions. Matt shares actionable tips on how nonprofits can make the most of their websites, email lists, and social platforms to attract and retain donors.
Key Episode Highlights:
What is SEO and why it matters for nonprofits
Authenticity in digital communication
Maximizing your email list
Leveraging peer support and communities
Actionable Tips:
➜ Start small with funnels: Focus on one key action like collecting email addresses before scaling up to complex strategies.
➜ Provide value first: Share free resources or tools to build trust and keep your audience engaged.
➜ Consistency is key: Post regularly on social media and send frequent, purpose-driven emails.
Resources Mentioned:
Join Matt’s Community: Hey Tony Insiders
Connect with Us:
Connect with Maria Rio
Connect with Matt on Instagram/Tiktok: @heytony.agency / @heytonyagency
Support the Podcast:
Consider supporting the podcast by subscribing here.
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Watch this episode on Youtube.
Coming Next Week:
We are bringing back some banger episodes! We will be re-sharing some of our favourite episodes this month, and have some special new formats planned for 2025!
