Taking the 'Ick' Out of Fundraising Calls with Kel Haney
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In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective.
Key Episode Highlights:
Why scripts don’t work
The power of vulnerability
Five-minute fundraising ask framework
Effective voicemail strategies
Time management for fundraising calls
Actionable Tips:
➜ Be prepared but flexible: Have talking points, but allow the conversation to flow naturally.
➜ Personalize your approach: Reference past interactions or specific donor interests to build rapport.
➜ Practice active listening: Make donors feel heard by acknowledging their concerns and interests.
➜ Follow up consistently: Whether via email or another call, keep the lines of communication open.
➜ Make specific asks: Avoid vague language; be clear about the amount or action you’re requesting.
Resources Mentioned:
Kel’s Website: kelhaney.com
Connect with Us:
Connect with Maria Rio
Connect with Kel Haney
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Watch this episode on Youtube.
Coming Next Week:
Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out.
