🛑 Stop 🛑 losing donors - here's how...
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In this episode of The Small Nonprofit Podcast, Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn shares actionable tips on improving email effectiveness, measuring success, and turning one-time supporters into lifelong champions for your cause.
Proven Strategies to Turn First-Time Donors into Lifelong Supporters — The Highlights:
Why email marketing is nonprofit gold
The biggest email marketing mistakes nonprofits make
Automating for personalization & engagement
Fundraising emails: best practices & what to avoid
Using AI to improve your email marketing
🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations!
Actionable tips for Nonprofits:
➜ Audit your emails: Look at engagement data, click-through rates, and unsubscribes.
➜ Be consistent: Aim for at least one email per week.
➜ Use automation: Set up a welcome series and donor thank-you emails.
➜ Refine your subject lines: Use AI tools or A/B testing to improve open rates.
➜ Repurpose content: Use past high-performing emails or social media posts.
Resources:
Connect with Us:
Connect with Maria Rio
Connect with Katelyn Baughan
Further Together Website
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Coming Up Next Week on the Small Nonprofit Podcast:
P.S. Join us next week as we dive into practical strategies for staying true to your values without burning out. Don’t miss it! 🚀
